Final Expense leads come in many different flavors all in varying levels of ‘warmth’ or ‘coldness’. Buyer beware: not all final expense insuranceleads are created equal.
Direct Mail Final Expense Leads
The cream of the crop in final expense leads is direct mail leads. The reason being is it is guaranteed that someone physically filled out a form and had enough desire for the information to send it back via mail.
Getting someone to take action is often extremely hard, but when they do you know that they are a good lead, and will be a lot warmer than someone who hasn’t specifically requested more information about final expense insurance.
Telemarketed Final Expense Leads
It sounds like leads gathered via telemarketing would be good leads, but often they don’t qualify the leads very well, they are often extremely vague about what they ask the customer. Their only goal is to get them to say ‘yes’ to having a final expense agent contact them.
The only time telemarketed leads would be worth it is when you own the telemarketers i.e. they are your employees, and you control the questions they ask, and they can physically schedule the appointments on the spot.
Automated Computer Dialer Final Expense Sales Leads
This is a method for lead gathering that popped up in the 90′s with the spread of personal computers. It is easy to setup an automated dialer that will contact potential clients give them some information and if they press “1″ then they will be contacted again by the agent, or even be transferred to a live agent.
If they press another # then they will be removed from the automated dialer list, and they can even opt-in to be on the do-not-call list.
This is a method that can result in a lot of problems, specifically if you fail to follow the federal do-not-call list regulations, and other telemarketing laws.
Failure to comply with all local and federal laws with regards to automatated dialers can result in hefty fines and even jail time.
This is a shady method that can also muddy a good reputation as many people tend to hate these automated dialers worse than they hate telemarketers.
Internet gathered Final Expense Leads
Final expense lead gathering via the internet is great if you have the technical savvy to get your site ranked high in Google, Bing, and Yahoo. If you can’t get traffic to your site, then you won’t end up getting very many leads. It’s as simple as that.
While getting these kind of leads is often difficult, they are some of the hottest leads, especially if you can follow up immediately when the lead is submitted.
Pre Set Appointment Leads for Final Expense
Final expense pre set appointments is one type of lead many agents seek after, mostly because of phone-fear. Agents would rather have someone else pre-set their final expense appointments, than themselves.
They don’t want to spend hours on the phone trying to get 3-4 appointments lined up, so they turn to the pre set final expense leads, which frankly are a bit of a pipe-dream.
Most companies that sell these kind of leads are scammers, targeting the agents with phone anxiety. There is one time when pre-set final expense leads does become a workable solution:
If you can afford to hire someone you trust to set appointments for you, then this can be very workable and can be very profitable. The problem with the third-party companies is that they don’t ask the right questions to qualify the final expense lead, when you control an employee, you control the questions they ask.
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The Final Word on Buying Final Expense Leads:
Don’t assume that all leads are created equal. Do your due-diligence in researching out what kind of leads are out there, which kind of leads are working for others, and learn how to acquire your own leads.
It’s also a good idea to look for a marketing organization that can help you by subsidizing your leads. Lucky for you, Complete Solutions does just that (note the blatant plug), and while we’re not the only company that does this, we would like to suggest that you contact us and give us a try.
We promise you won’t regret it! Not only will you get subsidized leads, and the opportunity to earn free leads, you will also receive access to our insurance training center where you will learn the insider secrets that only the pros know, and you will receive the most competitive commission structures in the industry. Click Here to Find Out How You Can Become a Part of the Complete Solutions Family, and begin getting subsidized final expense leads today!
